SEO - Search Engine Optimization
What is SEO?
Ok, you already have a beautiful website. To get it up and running, you have spent time, money or both. But remember that design is only one of the things needed for an online business to be successful. Thinks of it has having a nicely put boutique shop on a side street, but you will still need the customers to know it is there. It works the the same way on the Web. To be competitive on the internet you need to be found. And people find you through search engines such as Google, Bing, Yahoo! Search and many others.
And in order to do so you need to help these search engines know who are you and what are your products and services so that they show you on the result list when someone types in the words that describe exactly what you sell, that is, the keywords to your business. Amidst all the techno babble you may have probably heard about SEO. SEO stands for "Search Engine Optimization" and it means a series of standard procedures you need to follow to ensure your website is properly "optimized". Being optimized means that Search Engines will read you "well" (therefore showing your link to the right costumers). The main idea of SEO is having your website appear at the top of a search engine´s results for the keywords that you potential customer types.
When you go to Google.com and type in "Used cars", your results will return thousands of pages. Of course, no one searches through all of them. People usually look at the first ten and, sometimes the one on the second page of results. If you are bellow that selected list, people will just not see you. Is like having that cute shop that nobody ever visits.
The main issue about on-line businesses is how to get your website on the top of the search engine results. That´s what SEO is all about and that is what InAd Solutions does best!
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SMO and other SEO extras
Other ways of ranking better on the search engines include listing your site in search engines (either free or paid, via Google AdWords campaigns, for instance) and developing your online social networking tools such as Facebook, Twitter and YouTube. We have a special team dedicated to this complementary task of an up-to-date SEO campaign: the SMO or Social Media Optimization.
You could try doing this by yourself, and you might get it going, but if you really want SEO work for you, we are the right people to do it!
What do we do? How can we help you?
Making a long story short, our experienced staff will help you achieve the top search results. To do it first we need to help you select your Keywords wisely since keywords are what SEO is all about. Keywords are words, terms, and phrases used by people to search the internet. Very general keywords will put you in the middle of a crowd where all the other sites are, and getting noticed there will be too difficult. To stand out you need a keyword research. There are hundreds of thousands of other sites that use these same keywords and you will not stand out as unique just by using them.
What you want to do is figure out what makes you unique, and form keywords based on that. Once we define that we can help you spread your keywords in all your Website sections in an intelligent way. This means use these words so that the engines can read them. This process involves some technical issues such as meta tags, navigation buttons, main page text, files and folders, and links. But, since your site will be visited by humans besides the search engine crawler programs (or robots) you will still need your website content to make sense. We can help you accomplish this, keeping the readability of your sites whilst enhancing the way search engines see it. A careful placement of the proper SEO keywords in all the areas of your site can strengthen your website´s search-ability and put you on the first results of a search. That is the basic purpose of a Search Engine Optimization.
The second, more difficult step, is getting linked. Search engines favor those websites that have links coming from many other websites. This means that other websites consider your site relevant on a specific matter. Receiving "incoming links" will automatically give your site a higher ranking in the search engine. We call that link building and is an important process in a SEO campaign.
